Clause 1 (Scope of Corporate Facilitation): APD GLOBAL TRADE (The Facilitator) agrees to provide specialized consulting, location viability audits, corporate file preparation, and direct liaison with the regional Area Sales Manager (ASM) and Trade Executives of the designated FMCG Brand.
Clause 2 (Exclusive Territory Allocation): Territory allocation is conducted based on vacant commercial pin codes and designated retail clustering. The Principal Brand maintains exclusive authority to sanction territory borders in accordance with national non-compete distribution distance buffers.
Clause 3 (Principal Security Deposit & Inventory): The ₹21,000 consideration paid to APD Global Trade constitutes an institutional allocation and due-diligence consulting fee. Security deposits required by the brand (typically ₹1,00,000 to ₹3,00,000) and initial inventory purchases remain payable directly to the principal brand upon formal sanction.
Clause 4 (Alternative Category Allocation Guarantee): In the event that the applicant's primary requested brand is saturated in the designated pin codes, APD Global Trade guarantees facilitation and allocation assistance with an equivalent tier-one FMCG brand within the same product vertical (e.g., Coca-Cola for PepsiCo, Mother Dairy for Amul) without any additional fee.
Clause 5 (Mandatory Infrastructure & Due Diligence): The applicant represents and warrants that they possess or will establish: (a) Commercial warehouse space adhering to brand guidelines (1,000–2,000 sq.ft.), (b) Active GSTIN and FSSAI licenses, (c) Requisite delivery vehicles for local retail coverage.
Clause 6 (Non-Refundable Allocation Fee): The ₹21,000 consulting fee is non-refundable once territory research, documentation preparation, and ASM corporate liaison procedures have commenced.